The causal factors influencing repurchase intentions of local tourists in Thailand during COVID-19 crisis
نویسندگان
چکیده
Purpose This study aims to examine the causal factors of customer motivation, trust and loyalty, influencing level repurchase intentions local tourists travelling during pandemic COVID-19 crisis in Thailand. Design/methodology/approach The population this comprised all Thai Using simple random sampling on travel Thailand, quantitative data were collected from 500 as sampling, representing Northern North-Eastern Central Southern Thailand Bangkok. Path analysis, including correlation matrix factor confirmation, was used test intentions. Findings Motivation trust, loyalty domestic tourism a high level. In addition, there positive influences by Originality/value results demonstrate that social exchange theory can be explain tourism.
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ژورنال
عنوان ژورنال: Journal of tourism futures
سال: 2022
ISSN: ['2055-592X', '2055-5911']
DOI: https://doi.org/10.1108/jtf-05-2021-0122